Friday, September 2, 2011

Pioneer DJ Art Mix Tour

While we were down in Atlantic City for the DJ Expo earlier this month, we were able to catch a glimpse of the Pioneer Art-Mix Series CDJ-2000's that saw DJ's and artists from around the world come together to produce some stunning Digital DJ Artwork. This all-star crew of individuals used a new Pioneer CDJ-2000 as a blank canvas to decorate and express themselves however they saw fit. The was on display across the county at various venues over the summer and we were lucky enough to see them at the DJ Expo. We have a full exhibit video that shows all of the Art-Mix CDJ-2000's in detail for your viewing pleasure. The one-of-a-kind CDJ-2000's will be auctioned off online to benefit the VH1 Save the Music Foundation to restore music education in public schools. Check out the complete Video, Press Release, and other information below.

Pioneer Electronics (USA) Inc. Professional Sound and Visual Division today launched the Pioneer DJ Art Mix Tour, a unique fundraising program that brings together many of the world’s best DJs, urban artists and designers to create original works of art using Pioneer’s renowned industry standard CDJ-2000 digital music player. The one-of-a-kind celebrity designed art pieces will be exhibited in key markets across the country this summer, culminating in an online auction to benefit the VH1 Save The Music Foundation to restore music education programs in public schools.
“Pioneer is honored to work with an awesome cast of urban artists and DJs for a great cause like the VH1 Save The Music Foundation,” said David Arevalo, senior marketing manager, Professional Sound and Visual Division for Pioneer Electronics (USA) Inc. “There is an inherent synergy in the working dynamics of the DJ culture and urban artists. To be able to bring these two groups together in one exhibit, while also communicating the importance of music education and appreciation with our youth, is incredibly gratifying.”
Each participant in the Pioneer DJ Art Mix Tour will receive one CDJ-2000 to serve as a blank canvas on which to paint, design or otherwise decorate as customized works of art. Pioneer will unveil the completed art pieces in June at a hosted gallery showing in Los Angeles and New York, and from there, the collection will travel to several locations in top markets across the country. In August, following the final showing, the pieces from the Art Mix Tour will be put into a public online auction, with 100 percent of the proceeds going to the VH1 Save The Music Foundation.
“We are very excited to partner with Pioneer and are grateful for their help in reaching more of today’s children,” said Paul Cothran, executive director of the VH1 Save The Music Foundation. “Having a company of their caliber lend their time and efforts to supporting our cause is an honor and we look forward to continuing to raise awareness about the importance of a musical education in a child’s life, ensuring that additional children have access to the benefits of music study.”
For more information about the Pioneer DJ Art Mix Tour, visit